As a technology company in the close knit auto collision industry, asTech® had to find their voice in the saturated vehicle diagnostic space. Although their technology was unique and surpassed the offerings of its competitors, the public was unaware of their USP.

LAYING THE FOUNDATION

By focusing on asTech’s patented technology, we created a 13-month marketing plan which solidified their presence and place as the industry leader.

OVER 13-MONTHS, WE CREATED A BRAND STANDARD BY:

  • Building media relationships with top industry publications
  • Crafting their brand guide
  • Launching a YouTube series
  • Redesigning and managing the launch of a new modern website
  • Managing all social media platform
  • Overseeing and managing brand reputation
  • Producing marketing content
  • Creating and managing employee recruitment campaign
  • Managing customer testimony campaign
  • Overseeing trade show booth design and managed press
  • Crafting and releasing monthly press releases
  • Managing SEO and SMM marketing efforts
  • Launching asTech TV

A BUZZ THAT MATTERS

This aggressive plan:

  • Increased brand reputation by 40%
  • Aided in the recruitment of 400 new employees
  • Boosted companies reputation as industry experts
  • Launched speaking careers of key C-level managers
  • Increased site traffic by 62%

www.astech.com

Designed a Trade Show booth for SEMA, the largest auto show in North America