SIMPLE TRUTH BRAND AWARENESS
MCBRIDE SISTER BRAND AWARENESS
As the number one grocer in America, Kroger wanted to showcase their support of women-owned suppliers and their competitive organic food line Simple Truth. Kroger wanted to align it’s brands and offerings with the female empowerment movement.
We coordinated a pop-up brunch where we highlighted the McBride Sisters full catalog of wine and created all meals with Kroger branded food. We integrated influencer marketing and speaker-likability to create a day-long, uniquely curated branded experience.
By hand-selecting the event’s attendees, we ensured that our digital foot-print would surpass expectations. We integrated the entire experience by leveraging all the featured brand’s social media to share unique perspectives from each account. We used this opportunity to introduce new followers to each brand by showcasing the values that mattered to their core audiences.
As a result of our strategic digital marketing, one 4 hour event created.
Over 2 million digital impressions, increased wine sales in the Houston market by 15%, and boosted brand awareness immeasurably.