To show off the diverse capability of their technologies to the Houston small business market, Apple partnered with BASM to host a private event at their Houston flagship location.
BASM organized a private event, coordinating influencers and a panel of five key small business owners who discussed how they integrate Apple products into every business process from register to graphic design.
Increased Apple brand and capabilities awareness for small businesses
Boosted hardware leases by 15%
Connected Apple with local influencers for continued projects