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Event Planning: To show off the diverse capability of their technologies to the Houston small business market, Apple partnered with BASM to host a private event at their Houston flagship location. BASM organized a private event, coordinating influencers and a panel of five key small business owners who discussed how they integrate Apple products into…

Event Planning:

To show off the diverse capability of their technologies to the Houston small business market, Apple partnered with BASM to host a private event at their Houston flagship location.

BASM organized a private event, coordinating influencers and a panel of five key small business owners who discussed how they integrate Apple products into every business process from register to graphic design.

Results:

Increased Apple brand and capabilities awareness for small businesses

Boosted hardware leases by 15%

Connected Apple with local influencers for continued projects