Strategy:

BASM decided that generating buzz and connecting the beauty brand to a web of influential people would introduce them to their new community in a positive way.

Event Planning:

After opening a new boutique in Houston, NARS wanted to connect with the area’s key demographics and generate interest in upcoming seasonal product releases.

BASM connected the brand with a network of niche influencers and executed two buzz-worthy experiential events that showcased new packaging and design for their fall and winter collections.

Results:

• Increased sales by 35%
• Generated millions of social media impressions
• Connected NARS with network of market-focused key influencers