As a technology company in the auto collision industry, asTech® had to find its voice in the saturated vehicle diagnostic space. Although their technology was unique and surpassed their competitors’ offerings, the public was unaware of their USP.
Curating a memorable experience that would increase pre-launch sales and generate buzz around asTech® innovations was our central goals.
asTech® knew they needed to make a big impression when they made the investment to participate in the SEMA Trade Show, North America’s largest auto show. BASM was tasked with the responsibility of creating a memorable, larger than life experience that would leave attendees wanting more.
Our team redefined the “booth” experience by organizing a real-time diagnostics auto test and composing a curation of asTech branded digital screens that educated and showed off their latest innovations.
Insider opportunities were presented to select guests three to four times each day to be escorted by chartered commercial buses for a first glimpse at the company’s most cutting edge robots and technologies.
By focusing on asTech’s patented technology, we created a 13-month marketing planning which solidified their presence and place as the industry leader.
OVER 13-MONTHS, WE CREATED A BRAND STANDARD BY:
This aggressive plan: