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Navigate your business better with our knowledge bank.

TikTok vs Reels

Instagram Reels and TikTok — two of the hottest forms of video content on the planet. But what's the difference? And more importantly, how can you leverage them for your business? In this Guide we’ll break down everything you need to know about Reels and TikTok, the differences between the two, and how you can utilize the apps to grow your brand.

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Auditing Your Marketing and Brand Presence​

By taking a close look at our current social media strategy, we can identify areas that need improvement and develop an action plan for moving forward. This guide will serve as your roadmap for conducting a proper social media audit. You'll learn how to assess our social channel landscape, social media processes, goals and objectives, and more. ​

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Your Marketing Resources for Small Businesses

Choose your training and register for free. If you are a freelancer, the courses are entirely taken care of, you have nothing to pay and no money to advance.

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Creating a Content Calendar

For the busy business owner who wants to elevate their online presence and grow their brand, a content calendar is an essential tool. But what goes into a content calendar? How do you format it? And most importantly, how can you use it to make your life easier? In this guide we’ll answer all those questions and more!

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Repurposing Content Guide​

Creating a customer avatar sounds fun and all, but is it really necessary? The short answer is… YES! Whether you're a solopreneur just starting out or a seasoned entrepreneur, understanding your ideal customer is essential to growing your business. It’s the foundation which everything else in your business is built on. That’s why we created this Guide to give you the inside scoop on the amazing benefits that come with having a customer avatar while showing you how you can clearly define yours.

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Creating A Social Media Campaign

Social media campaigns can be an incredible way to reach a wide audience and grow your brand, but they are not a magic bullet. It’s important to have a clear understanding of what you want to achieve with your social media campaign and to align your goals with the right platform and audience. In this guide, we will teach you everything you need to know about social media campaigns: why you would need them, how to create them, and how to measure their success.

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Content Creation 101

We break down each aspect of a killer social media strategy and outline the exact steps to follow so you can solidify your online presence and achieve your brand and business goals. Whether you 're just getting started with social media or you 're looking to take your skills to the next level, this guide has everything you need. BENTO Marketing So what are you waiting for? Let's get started!

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Creating Social Media Strategy

We break down each aspect of a killer social media strategy and outline the exact steps to follow so you can solidify your online presence and achieve your brand and business goals. Whether you 're just getting started with social media or you 're looking to take your skills to the next level, this guide has everything you need. BENTO Marketing So what are you waiting for? Let's get started!​

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Small Business Foundation Guide

Starting a small business can be both exciting and overwhelming! On one hand, you've finally taken the leap into being your own boss. And on the other hand, there's a lot of paperwork and red tape to deal with. Fortunately, you’re in the right place! We’ve taken the most important foundational elements of starting a business and simplified them for you in this guide. Follow the 5 steps outlined here and you can rest assured that your small business will be set up the right way so you can step confidently into your role as CEO!

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TikTok Guide

TikTok—it's the latest social media platform that everyone is talking about. And if you're a business owner, you’ve probably heard that you need to be on it. While TikTok may seem like a silly fad for kids, with over a billion active users, it’s quickly become one of the world's most popular social media platforms. This means for businesses, TikTok offers a unique opportunity to reach a massive audience. But maybe you’ve never even been on the app, don’t understand it, or don’t know how to use it. Don’t sweat it! In this guide we’re going to walk you through everything you need to know about the app so you’ll be TikToking like a pro in no time, growing your brand, and having fun while doing it.

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Customer Avatar Guide

Creating a customer avatar sounds fun and all, but is it really necessary? The short answer is… YES! Whether you're a solopreneur just starting out or a seasoned entrepreneur, understanding your ideal customer is essential to growing your business. It’s the foundation which everything else in your business is built on. That’s why we created this Guide to give you the inside scoop on the amazing benefits that come with having a customer avatar while showing you how you can clearly define yours.

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Social Media Live Guide​

Ready to light up the digital world and unleash your social media magic? Get set to dazzle like never before! With this guide in your hands, you'll be strutting your stuff, shining bright like the diamond you are. From nailing that perfect lighting to sharing your expertise in style, we've got you covered. Join the A-list of social media stars by taking your Live sessions to a whole new level of fabulous. ​

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BAS MEDIA FREE RESOURCES

Auditing Your Marketing and Brand Presence

By taking a close look at our current social media strategy, we can identify areas that need improvement and develop an action plan for moving forward. This guide will serve as your roadmap for conducting a proper social media audit. You'll learn how to assess our social channel landscape, social media processes, goals and objectives, and more.

BAS MEDIA FREE RESOURCES

Creating a Content Calendar

For the busy business owner who wants to elevate their online presence and grow their brand, a content calendar is an essential tool. But what goes into a content calendar? How do you format it?

And most importantly, how can you use it to make your life easier? In this guide we’ll answer all those questions and more!

BAS MEDIA FREE RESOURCES

TikTok Guide

TikTok—it's the latest social media platform that everyone is talking about. And if you're a business owner, you’ve probably heard that you need to be on it. While TikTok may seem like a silly fad for kids, with over a billion active users, it’s quickly become one of the world's most popular social media platforms. This means for businesses, TikTok offers a unique opportunity to reach a massive audience.

But maybe you’ve never even been on the app, don’t understand it, or don’t know how to use it. Don’t sweat it! In this guide we’re going to walk you through everything you need to know about the app so you’ll be TikToking like a pro in no time, growing your brand, and having fun while doing it.

BAS MEDIA FREE RESOURCES

Customer Avatar Guide

Creating a customer avatar sounds fun and all, but is it really necessary? The short answer is… YES!

Whether you're a solopreneur just starting out or a seasoned entrepreneur, understanding your ideal customer is essential to growing your business. It’s the foundation which everything else in your business is built on.

That’s why we created this Guide to give you the inside scoop on the amazing benefits that come with having a customer avatar while showing you how you can clearly define yours.

BAS MEDIA FREE RESOURCES

Content Creation 101

Content is the bread and butter of your online presence, but for many business owners, the task of coming up with fresh, engaging content on a regular basis can sometimes feel unrealistic.

Plus, time is money. You don’t have hours to spend trying to think of what to post every day, which is exactly why we’ve created this Content Creation Ideas Guide. Think of it as your content creation cheat sheet.

In it you’ll find key tips for creating content, as well as 20 social media post ideas that you can use over and over. Here’s to never running out of content ideas again!

BAS MEDIA FREE RESOURCES

Creating Social Media Strategy

We break down each aspect of a killer social media strategy and outline the exact steps to follow so you can solidify your online presence and achieve your brand and business goals. Whether you 're just getting started with social media or you 're looking to take your skills to the next level, this guide has everything you need. BENTO Marketing So what are you waiting for?

Let's get started!

BAS MEDIA FREE RESOURCES

Small Business Foundation Guide

Starting a small business can be both exciting and overwhelming! On one hand, you've finally taken the leap into being your own boss. And on the other hand, there's a lot of paperwork and red tape to deal with. Fortunately, you’re in the right place!
We’ve taken the most important foundational elements of starting a business and simplified them for you in this guide. Follow the 5 steps outlined here and you can rest assured that your small business will be set up the right way so you can step confidently into your role as CEO!

BAS MEDIA FREE RESOURCES

Your Marketing Resources for Small Businesses

Deciding to take charge of your digital presence is a big deal, and we know taking the first step is not easy to do, so go ahead and pat yourself on the back.

We know it sounds corny as all get out, but the truth is: you are doing something that most people are too afraid to do. The fact that you are even reading this says a lot about your your drive, focus, and goals for your brand. This resource will provide you impactful marketing support for small businesses.

What are you waiting for? download this free resources and together, we build and win.