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Strategy With the aim of raising funds for the brand’s Breast Cancer Awareness Initiative, BASM strategized a collaborative in-store shopping experience that would delight and educate customers. Event Planning Kendra Scott’s “Kendra Gives Back” foundation called on us to organize an event for their Breast Cancer Awareness initiative. With the goal of welcoming a multicultural…

Strategy

With the aim of raising funds for the brand’s Breast Cancer Awareness Initiative, BASM strategized a collaborative in-store shopping experience that would delight and educate customers.

Event Planning

Kendra Scott’s “Kendra Gives Back” foundation called on us to organize an event for their Breast Cancer Awareness initiative.

With the goal of welcoming a multicultural DFW audience and raising charity funds, BASM hosted a highly-anticipated pop-up event in Kendra Scott’s West Village location by partnering with popular DFW brands, inviting key local influencers, and advertising brand loyalist-worthy discounts.

Results

  • Collected $5000 for Breast Cancer Awareness initiative
  • Increased social media engagement by 10%
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