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Strategy BASM deduced that disseminating Pasqually’s brand new offerings quickly and efficiently through social media was of utmost importance.  Influencer Marketing: During the pandemic, many restaurants developed ghost kitchens and rebranded products to survive. Chuck E. Cheese followed suit by launching Pasqually’s delivery-only pizza and wing restaurant. Needing to educate potential customers of their offerings…

Strategy

BASM deduced that disseminating Pasqually’s brand new offerings quickly and efficiently through social media was of utmost importance. 

Influencer Marketing:

During the pandemic, many restaurants developed ghost kitchens and rebranded products to survive. Chuck E. Cheese followed suit by launching Pasqually’s delivery-only pizza and wing restaurant.

Needing to educate potential customers of their offerings and quickly promote their services throughout the U.S, Pasqually’s partnered with BASM to launch a market-focused influencer campaign.

B A S Media identified 200+ influencers across all of Pasqually’s locations, managed all internal communications, and organized content strategy and schedules to optimize influencer publishing.

Social Media

To better engage customers, Pasqually’s tasked BASM with strategizing an interactive social media campaign that would spread brand awareness and entertain their audiences.

BASM crafted graphics with supporting captions that would be used as daily social media content, created and provided supporting materials for giveaways, and managed and coordinated a lifestyle-focused production shoot.