BASM focused on creating an experience that would nurture local relationships for years to come.
Soul Cycle’s three latest Houston and Dallas locations needed help fostering relationships with their local markets.
With the goal of building long-lasting connections and community-focused services, BASM hosted three private events, inviting a diverse breadth of local women to explore SoulCycle’s commitment to providing an inviting fitness environment for all.
To cement these newfound relationships, BASM then coordinated a month of free cycling events for event attendees.